Direct Marketing

To create a new market - key role of our own brand

We have developed a variety of our own brand supplement including “Lifeware”, a long-selling supplement launched in 1984, “ORTHO Collagen 100”, and “ORTHO Fermented Black Garlic Maca”, and a drink “Acaibeleza” among others, all of which are marketed through mail orders and online shopping.

Three Features

  • We utilize information and data on cutting-edge nutrition science for our development
    01.

    We utilize information and data on cutting-edge nutrition science for our development

    Along with rapid progress in science and technology, nutrition is constantly updated. While we try to make the most of the advanced information obtained, we fully review and examine the effectiveness of the research results to utilize in the development of our own products.

  • We conduct strict monitoring tests
    02.

    We conduct strict monitoring tests

    We do not market any products without verification of its effectiveness through monitoring tests conducted using our own staff as subjects. There have been many products of which development had to be discontinued as a result of the monitoring test.

  • We develop products that accommodate women’s specific concern and requirements
    03.

    We develop products that accommodate women’s specific concern and requirements

    Women’s concern and requirements change with the times. Noticing their specific problems or troubles at an early stage, we always keep up with their changing needs and satisfy them with our newly-developed products. We do not just follow market trend but develop timely products, valuing women’s sentiment and feedback.

What we do to provide consumers with safe and secure products

Prior to launching a new product, we repeatedly conducts monitoring tests and pay much attention to questionnaire results. Once the product is launched, we commit ourselves to continuous checking to confirm its safety. We try to reflect customer’s feedback about our products in our business. Direct communication with our customers and their comments such as “The drink proved to be beneficial to my healthy life.”, or “I’m glad I continued taking it.”, etc. are very valuable to us. We will plan to further intensify and expand our own brand products through communication with customers with careful adherence to safety, security, and trust.

What we do to provide consumers with safe and secure products

We will send you health and smiles from Shibuya

Inquiries by telephone or fax to our company can be made at the following numbers.

Phone: 03-3498-1036

Fax: 03-3498-3023