Original Equipment Manufacturer (OEM)
Developing new market to materialize the evaluation of “NICE!”
We develop and manufacture health food under OEM arrangement. Contemplating how best the product can be marketed, we propose product planning and provide with data and information based on relevant scientific document and evidence referring to food-related laws and regulations.
Three Features
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01.
We develop a sample product on an experimental basis and propose a wide range of its application to final products
In our in-house test development facility, we develop sample products of all kinds. That enables us to propose a wide range of their application to supplement forms from pills to capsules and powder drinks, cookies, granola bars and such. We store raw materials and aromatic ingredients for sample production at our facility so that we can meet a customer’s need for a tested product promptly.
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02.
We support our customer’s own development and marketing from an expert’s viewpoint
We have collected latest updated information on raw materials and functional ingredients from over 100 business contacts and are versed in regulative restrictions and rules imposed on health food which directly and indirectly pertains to various laws and regulations such as the Japan Agricultural Standards (JAS), the Act against Unjustifiable Premiums, and the Health Promotion Act. Also, we are playing a role of an “interpreter” to connect our customer with a specified contract manufacturing plant. Depending on our customer’s specific needs, we choose a plant to be commissioned that we consider most appropriate in light of comparative superiority in its line, i.e. its product form, technology and manufacturing lot.
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03.
We provide our customers with professional advices and suggestions based on our own marketing experiences in our hot-selling products
We have put out many of our own successful products into the marketplace. Through our experience in selling them through mail orders and online, we are able to offer a support in developing and marketing in accordance with the firsthand opinions and sales data we obtained from our customers in addition to our know-how on advertising means, results of researches and questionnaires.
Development Flow
We complete our hit and long-selling products utilizing the development process of our own.
- Initial meeting on development of a planned product
- Proposal or modification of the planned product
- Selection of a plant and proposal for trial manufacturing
- Package development of the product
- Manufacturing and delivery of finished product with quality assurance
- Support for sales promotional activities

COLUMNSecret to hot and long-selling products
A hit product is generated, in the first place, by the “concept of the product” which materializes latent needs of consumers to be followed, in turn, by the “performance” to satisfy the needs. Furthermore, in addition to the “concept” and “performance”, the third essential factor of most importance is involved in a hot and long-selling product. That is “new category”. The product should be categorized as a new type of the line. The product of “new category” easily draws media attention and is likely to grow into a long-selling product without much exposure to competition at an initial stage of the market debut. That is why we place great importance on creation of new category in the market as we are well aware of its indispensable preeminence for a long-selling product.

Product Line Up
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Supplement
・Tablet
・Soft capsule
・Hard capsule
Others related -
Diet food
・Powdered drink
・Powdered soup
・Cookies
・Cereal bars
Others related -
Beauty products
・Jellied stick
・Jelly in a sachet
・Drink in a vial
Others related -
Other food
・Cereal
・Granola
・Retort pouch
Others related -
Functional food
・Acai
・Nannochloropsis
・Peanut polyphenol
Others related -
Food ingredients
・fruit-flavored powder of
quality brand
・Quality cocoa powder
Others related
We will send you health and smiles from Shibuya
Phone: 03-3498-1036
Fax: 03-3498-3023