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Own-Brand Products

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  • What We Do ｜ Own-Brand Products

Creating new markets with products that help with health and beauty

The history of Ortho’s own-brand products began with the launch of the long-selling LIFE-WARE in 1984.

In the 2000s, we used ingredients that were not previously commonly used as we launched health foods such as Collagen 100 and Hakko Kuro-Ninniku Maca. We later launched beauty supplements such as the Bambi Wink “ma-tsu-i-ku*” supplement and YAKANAI SUPPLE in the 2010s. Entering the 2020s, we created WHIET, BINOTORI, and other Foods with Function Claims (FFC). In this way, we have continually evolved to cater to consumer needs and social trends.

We plan, develop, and sell own-brand products while placing the health and beauty of our customers first. The knowledge we gain through our own products fuels our ODM development and sales, as well as our marketing assistance services.

* “Ma-tsu-i-ku” is an abbreviation of a Japanese phrase meaning “truly effortless quality”

  • Product Development Using Cutting-Edge Nutrition Science

    Science advances on a daily basis, and nutrition science is no exception.

    We utilize information from the forefront of the field when developing our own products, while also considering whether these new findings will truly help consumers.

  • Strict User and Perception Tests

    When developing our own products, we always make sure that they have perceivable effects in user testing before launching them.

    We have canceled the development of many of our products in the past in light of user test results. Ortho employees always test the products on themselves, as well.

  • Developing Unique Products for Building the Body’s Infrastructure

    People’s health concerns change with the times. We work swiftly to identify what these concerns are and to reach solutions based on cutting-edge nutrition science.

    Instead of simply chasing existing products in the market, we develop our own unique products while continually observing consumer lifestyles and thinking about ways to let them safely enjoy multiple functions in a single product.

Delivering Safe and Reassuring Products

Ortho constantly strives to ensure the safety of its products. Before launch, we hold multiple rounds of user testing and questionnaires, and we continue to conduct strict internal checks once the product has been launched in the market.

After launching health products, we receive direct feedback from customers, such as “I’m glad to have used this product,” and “I’m happy that I have continued taking this product.” We utilize this direct communication with customers to improve our business.

Our product development efforts are founded on safety, reassurance, and reliability earned through dialogue with customers. We will continue to bolster and expand our range of own-brand products in the functional health food market through these initiatives.

Product Lineup

We plan, develop, and sell many own-brand products, with a focus on health and beauty foods.