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Purpose

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  • About Us ｜ Purpose

Exploring New Frontiers in Health and Beauty with a Straight and Right Approach

Our PURPOSE expresses our place within society as a company.
We conduct business to develop and sell products with the aim of enhancing people’s health and beauty.

We are constantly driven by the desire to create new products that have never existed before, and to take on the challenge of pushing the envelope. Our passion propels us to actively learn about new technologies, gain new knowledge and insights, and fearlessly pursue innovative efforts. In this way, we conduct business with a straight and right approach.

Straightness and rightness form the core of our philosophy, but we also have three additional phrases that express Ortho’s overall outlook.

  • Ortho seeks to

    be sincere to its customers, employees, and society as a whole. We take a long-term perspective and consider how all employees can truly help customers through their actions.

  • Ortho seeks to

    be a trusted and unique company that is always close to customers. We care about customers more than they do. This approach creates significant value for the people we do business with.

  • Ortho seeks to

    bring together our wisdom and technologies to create entirely new value and to continually contribute to the future of health and beauty. We gather our own employees, and even call on people outside the company when needed, to unite our minds and abilities, to come up with original ideas, and to achieve value that has never been seen before. Through these efforts, we aim to continually deliver new value and products in the fields of health and beauty.